Peace Industry felt rugs are made from 100% lamb's wool and natural dyes. They are handmade in small batches using traditional methods, insuring that each piece is unique and exceptional in quality. Not only are they beautiful, they are also very plush and it feels so good on your feet!We had the pleasure of visiting their showroom during our recent trip to San Francisco. We got to touch, walk, and lay on them! I am definitely saving up my money to invest in one of these babies!